In general, you will feel compelled to include all your thoughts on value; however, try ranking the value attributes from top to bottom and focus your pitch on the top one or two attributes. Here is a great example from Airbnb. “Most tourists booking online care about price and hotels are one of the highest costs when traveling. On the other hand, platforms like Couchsur ng have proven that over half a million people are willing to lend their couches or spare bedrooms. We have created a platform that connects travelers with locals, letting them rent our rooms, or even entire places. Travelers save money, and locals can monetize their empty rooms. We just take 10% commission.”
“10 Elevator Pitch Examples From Successful Startups”
You will nd a lot of resources online to help you develop your pitch. ere are any number of templates and approaches one can use but ultimately, my advice is to nd a pitch that makes you comfortable, that is truly representative of your objectives, and inspires you and others to move ahead. Remember, this is your idea and selling it to others should be fun and done with the passion and sense of ownership that only comes from you. Here are some great questions and thoughts to consider as you develop your pitch. • What is the is the real value. • Who cares about my product or service? • What do I need to make this happen? • What do I want? • Who can help and why should they help? • What is this worth? • What problems am I solving? • Is this fun?
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