WE CAN DO THIS! a plan, you have some money, and you are making progress with measurable progress against short term objectives and goals. Building the business is now real and you are energized by you progress. Leverage your small success stories. Build your company culture. or focus group. It is real. Now for some contradiction, I have mentioned time friction. While 99% of everything is negotiable, some things are not negotiable without consequence. Your word and your promises to yourself and others are not negotiable, but it is manageable. As you set objectives for realistic, provide investors, your team, and others with frequent and honest updates on progress. Do not surprise people with bad news.
How do you avoid surprising others? It starts with being organized and purposeful in everything you are doing. You and your team, regardless of the team’s size, are now accountable to get things done. It is exhilarating. Lean-in to success short term. Your business is real so treat it like a job that you love doing every day.
develop a pitch deck. A pitch deck provides more detail than your pitch. You should approach it in a more deliberate manner because you know more.
A great pitch deck will include: • Your mission or vision
• • • Your product — and what makes it unique • Traction and revenue • Evidence that your team can execute
Obviously, you have developed your mission and vision statements in your business plan, you understand the problem
team and business. It is very important to demonstrate that you can lead, and your team can execute.
Importantly, your business is likely to be pre-revenue at this stage. Pre-revenue is a challenge because your pitch deck is the primary tool you will use to build interest from investors. Every investor will want to see your revenue and income expectations. How you develop your revenue forecast is very important.
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