The Journey: Take Your Idea & Build a Business

LET’S DO THIS! Congratulations, you decided to pursue your idea and have told yourself and maybe others, let’s do this. What an amazing decision. You should be proud of yourself. So,

where do I start?

starting begins with writing down everything you can about

it has for solving the problem. As you begin to specify your idea, think unconstrained and document all that you can

For now, you want to capture everything possible. Keep

important for patents or copyrights later.

to add or delete by giving yourself some downtime. When you do return to your notes, focus on organizing your thoughts into categories. When we brainstorm, in an unconstrained manner, our thoughts are somewhat

categories around your thinking. Getting organized is a key to early success.

As you begin to document your idea, set time aside to answer these key questions: • What do I know and don’t I know? • What do I need to be successful?

• What scares me about this idea or process? • How hard do I think this will be to get done? • How much time can I devote? • Who can help me?

Making a list of what you know and don’t know is helpful. Make it a running list that you refer to now and then. You will be amazed at how helpful being honest with yourself can be as you formulate your idea. As an example, maybe your idea will require engineering and design, but you are not an engineer. Now you know, hey, I don’t know how to do engineering, so I need help. It is equally helpful to think about what success looks like for your idea. Is it a happy customer? Is it a company? Is it money? Knowing what success looks like helps you develop a mission for your idea and ultimately for your business. Don’t be afraid to dream at this time. Anything is possible!

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