However, before we can tackle any pitch behaviors, we must have a good pitch. So, what are the attributes of a good pitch in terms of content? A great pitch must captivate, communicate, and convince the audience. e goal is to encourage them to want to know more. You don’t need to tell the audience everything in your pitch. You simply need to inspire their curiosity. To stimulate an interest, you must be interesting, memorable, and succinct. Your pitch should communicate your personal brand and what you want to be known for, convey your unique selling points, and answer these key questions: 1. What is the problem you solve? 2. Who are you? 3. What has been done to con rm the need?
4. Where are you now? 5. What do you need? 6. Are there any questions or feedback?
So, a great way to start developing your pitch is to determine what the real value of your product or service is to customers. You have done some of this work earlier but now it is about getting very speci c. It might be helpful to see some elevator pitch templates or examples online. Here is a link to Harvard University’s Mignone Center for Career Success:
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