Alumni Notes
cutting-edge virtual reality technology. He and his business partner/wife, Anna Davis, use advanced simulator systems and hospi- tality experience to create a truly immersive golfing experience. Charley credits Harbert College with providing a broad understand- ing of general business practices and a solid foundation in accounting. Megan Broccard (’16, MBA) accepted a pro- motion to director of integrated operational planning and strategic transformation at Delta Air Lines. “The Harbert College of Business gave me the tools to navigate the business world successfully.” She feels the knowledge and experience she gained at Auburn allows her to engage confidently at the executive level. Crista Cotton (’10, business administration) founded her own company, El Guapo Bitters, which specializes in cocktail mixers, syrups, bitters and canned bitters and soda. Based in New Orleans, they manufacture "everything but the booze" using meticulously sourced ingredients with no artificial flavors, colors or extracts. Crista has received the 2025 Tory Burch Foundation Founder Award, been featured on the Oprah Daily O List: Made in the USA and has been featured twice on
The View. Her products can be found in 5,000 stores across all 50 states in the U.S. as well as eight countries. Ted Finn (’18, MBA) was recently promoted to chief financial officer at Integer Tech- nologies, a defense technology company that develops digital tools and software to help users make better, faster decisions. The company was recognized as the fastest growing business in South Carolina last year. Ted applies principles learned during his coursework to effectively lead the company’s back-office team, which includes accounting, human resources, information technology and operations. Harrison Holman (’19, finance) was recently promoted to assistant vice president and portfolio manager following his company’s acquisition by a larger firm. Harrison works for Longhorn III Investments, a hard money
lender based in Dallas, where he is respon- sible for managing the company’s capital stack. The firm oversees $500 million in funding and utilizes complex instruments such as swaps. With his recent promotion and the prospect of starting a family with his wife, he is excited to embrace this new chapter of life. Peter Hutchings (’19, aviation management) is a cost price estimator for General Atomics Aeronautical Systems Incorporated. His work involves supporting Army contracts for the MQ-9 and MQ-1C programs—mil- itary drone systems used for intelligence, surveillance and precision strike missions. “Harbert helped me prepare with my avia- tion management degree and coursework surrounding supply chain management, both of which have helped me find success in my career!” Outside of his work, Peter is also proud to be the father of three children.
HUNTER KINCAID (’25, EMBA) Founder & CEO Simulacra AI
Changing the Landscape of Marketing H unter Kincaid, a 2025 executive MBA graduate from Auburn University, is the founder and
against simulated target audiences in place of real-world focus groups and promotions. This allows marketing teams to save time, money and resources while receiving in-depth feedback and precise data on how their marketing campaigns were received by the simulated audiences. Companies can expect a high return on investment when using Simulacra AI, which provides test results and recommendations in less than half the time of traditional methods and at a much lower cost. Hunter’s product reduces the need for large, in-house marketing teams and is especially appealing to midsize
chief executive officer of Simulacra AI. He draws on his expertise in digital and inbound marketing, along with a decade of experience in business-to- business marketing, to run his newly launched company. Being one of five companies that were recently accepted into gener8tor’s gBeta accelerator program, Simulacra AI is proud to participate in the program’s seven weeks of intensive workshops and investor meetings. Hunter’s product allows businesses to test their marketing campaigns
companies that may not have the same funding or personnel as their larger counterparts. This levels the playing field and, in turn, creates a more competitive and equitable marketing landscape. While some may shy away from artificial intelligence, Hunter is fully embracing it as the future of the industry.
60 HARBERT.AUBURN.EDU
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