Inspired Entrepreneurship

HCOB: What role, if any, did the Auburn Creed play into your success as an entrepreneur? Wilson : I think that the first preamble of the Auburn Creed crystalizes a lot of my experiences with becoming an entre- preneur: “I believe that this is a practical world and that I can count only on what I earn. Therefore, I believe in work, hard work.” That really resonates with me. Like I said ear- lier, as an entrepreneur, the buck stops with you. No one is going to bail you out. No one is going to figure it out for you. HCOB: Do you have any final advice for Harbert students and other aspiring entrepreneurs out there? Wilson: “Closed mouths don’t get fed.” That’s one of my favorite maxims. It really sums up the passion and com- mitment required to be an entrepreneur in today’s highly competitive business world. The Tara Wilson Agency prides itself in being woman-led and women-savvy. The agency's drive and desire to help its clients succeed fuels its continuous pursuit to understanding the female consumer. The Tara Wilson Agency insists on doing things the right way ... even if it's the long way. (Photo by Albert Ralelo)

HCOB: Can you tell us a bit more about that “unwavering belief in your ability”? Where did that come from, and did your time at Auburn have anything to do with that? Wilson : To begin with, I wasn’t exactly a star pupil early on at Auburn. I think that when you’re a college student, you’re really trying to figure out who you are and establish your way in the world. It wasn’t until my junior year that I really hit my stride. I decided to run for Senator at the College of Business and won. That experience gave me the opportunity to connect with the students, connect with the faculty and administrators. It really bolstered my confidence because I found a place I could contribute. I’m sure that had I not become a Senator, I would have graduated with a lot less confidence. The Tara Wilson Agency is an experiential marketing agency in Fort Worth, Texas, whose clientele has included ESPN, Nike and the American Red Cross.