Liz Mercer, Founder and CEO of Sleekform, can be de- scribed as a serial entrepreneur — she’s well into growing her second successful start-up with no indication she’ll be willing to stop there. In fact, in addition to running the fast-growing ergonomic office furniture and accessories company she founded almost two years ago, Liz has recent- ly ventured out into the public speaking circuit to spread her wisdom on the joys of entrepreneurship. She and her husband Greg — also an Auburn grad — founded Jungle Scout in June of 2015 while living in the Philippines on a $25 per day budget. The company, a product research tool for Amazon sellers, provides users with online solutions for tracking products, exploring product opportunities and ideas, monitoring competitor sales data, calculating Fulfillment-by-Amazon fee esti- mates, and more. She left day-to-day operations at Jungle Scout in March of 2018 to form Sleekform, leaving her husband to manage the company she’d help grow to more than 100 employees in four years. The Harbert College of Business sat down with Liz as part of its Harbert Entrepreneur Spotlight initiative to hear how a passion to travel the world and an affinity for building a “virtual company” supported by workers across the globe formed the basis for her ongoing entrepre- neurial success. ‘Believe in yourself first’ A recipe for entrepreneurial success
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