Inspired Entrepreneurship: Recognizing change before change is imminent—Mark Mettelman’s journey Mark Mettelman, graduate of the Harbert College of Busi- ness in 1984, came to Auburn on a tennis scholarship and parlayed that arrival into one of Auburn’s most impres- sive alumni business success stories. As Chairman and Co-Founder of Triad Advisors, Mark has spent the past 30-plus years driving institutional and entrepreneurial change across the securities industry. “I spent the first 14 years of my career gaining a solid foun- dation in the stock brokerage and fixed income securities industry, beginning with an intern position at a Milwau- kee stockbrokerage firm during the summer of my junior year,” says Mettelman. “After working there for a few years following graduation, I migrated to Atlanta to FSC Securi- ties, where I worked in Fixed Income Trading selling bonds and treasuries. I then went to work for Keogler Morgan & Company for a decade, running the firm’s trading and recruiting departments. It was at that point that I and a few close colleagues recognized a sea change pending in the financial services industry that we felt could transform the role of independent financial advisors in a big way.” The Harbert College of Business sat down with Mark as part of its Harbert Entrepreneur Spotlight initiative to hear how he and his partners leveraged an entrepreneur- ial mindset and a keen attention to the evolving needs of independent financial advisors into a revolutionary new — and tremendously successful — business model.
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