Harbert Magazine Spring 2025

Contents

AT HARBERT RESEARCH 8

FEATURES

The Less You Know The More You Owe Jitka Hilliard J.K. Lowder Family Professor Department of Finance

9

Buyer Beware Danny Qin Assistant Professor Department of Finance 10 Reciprocal Loyalty:

30

Strategy & Execution

Success Works Both Ways Chris Hopkins Jean Howard Lowe Professor Department of Marketing How To Count Smoke Greg Jenkins Ingwerson Professor of Accounting School of Accountancy Eric Negangard Assistant Professor School of Accountancy

11

NAMING EVENT

34 Maintaining Workplace Culture

12

Doors Open On The Winchester Institute For Real Estate Development Honoring Greg and Jan Winchester

OUTREACH 14

Centers, Institures, and Outreach Initiatives 20 Celebrating 25 Years of Mastery Graduate Executive Programs Milestone

SPOTLIGHTS CONVERSATIONS FROM THE C-SUITE 23 Billy Ainsworth (’78, marketing)

38 Peaceful Integration with A.I.

42 Congratulations! Now What?

46 Alumni Notes

Harbert Magazine, Spring 2025 5

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